Building on its alliance with the National Hot Rod Association (NHRA), Dodge recently issued a press release announcing that it has signed a contract to be the title rights sponsor of the NHRA Mello Yello Drag Racing Series event at Maple Grove Raceway in Pennsylvania. Mopar, another FCA brand, is also an NHRA sponsor, boasting title rights to the Mopar Mile-High Nationals in Denver.

“Dodge has had a strong history in NHRA drag racing dating back to the early 1960s,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and Fiat – FCA North America. “Our brand is rooted in performance, and our role as title sponsor at Maple Grove Raceway provides a direct connection with the NHRA fans who take Dodge performance from the strip to the street. In recent years, successful Mopar race teams have campaigned Dodge-branded vehicles in the Funny Car and Pro Stock classes, but now with the launch of the Mopar Dodge Challenger Drag Pak fielded by Joe Welch Racing in NHRA Factory Stock, Dodge and Mopar have taken their close collaboration to the next level.”

Now in its 32nd year, the Dodge NHRA Nationals will be held September 29 through October 3. It is the third of six races in the NHRA Countdown to the Championship. Fans are invited to participate in the first-ever Mopar Mega Block Party free fan-admission event at FirstEnergy Stadium in Reading from 4-10 pm on September 29.

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